Privacy Policy

1. Policy Introduction & Service Purpose

This Privacy Policy is formulated to standardize the collection, use, storage, protection, and management of user personal information by our premium mature skin beauty e-commerce platform, and to clarify the rights and interests of all platform users in terms of personal information protection. This policy applies to all users who browse the platform website, register accounts, browse products, place orders, and complete transaction behaviors. As a professional cross-border beauty e-commerce platform, we take user personal information security as the core operating principle, and all information processing behaviors strictly abide by international network security and personal privacy protection norms, committed to creating a safe and trusted online shopping environment for users.
The purpose of collecting user information is only to provide more accurate, efficient, and personalized e-commerce services for users, including order processing, logistics distribution, after-sales service optimization, product recommendation, and platform operation maintenance. We promise that all user personal information collected by the platform will not be used for any illegal, improper, or non-service related purposes, and will not be arbitrarily disclosed, sold, or leaked to irrelevant third parties. This policy systematically explains all rules of user information processing, ensuring that users’ privacy rights are fully protected during the whole shopping process.

2. Types of Information We Collect

In the process of users using the platform’s shopping services, we will collect two categories of legitimate and necessary user information: active submitted information and passive collected technical information. The first category is the personal information actively submitted by users, including account registration information such as user nickname and account password, order transaction information such as shipping address, consignee information, and payment information, and service interaction information such as user consultation records, after-sales application records, and product evaluation content. This part of the information is the basic premise for the platform to complete order transactions and provide after-sales services.
The second category is passive collected technical information generated during user access to the platform, including device access information, browsing track information, product viewing records, order operation logs, and platform access time records. This technical information is used to analyze user shopping preferences, optimize platform product display, improve website operation fluency, and solve platform system faults. All collected information is limited to the minimum scope required for service operation, and we will not collect excessive sensitive personal information that has no connection with e-commerce shopping services.

3. Legal Use of User Information

We strictly abide by the principle of legality, necessity, and propriety in using user personal information, and all information use behaviors are limited to the scope of platform e-commerce service operation. First, we use user registration and address information to complete order verification, product delivery, and order management, ensuring the accurate completion of each transaction order. Second, we use user browsing and transaction data to optimize product display and product recommendation of mature skin makeup series, pushing more accurate age-friendly beauty product resources according to user shopping preferences.
Third, we use user service interaction information to respond to user consultation, after-sales refund, return and exchange needs, and continuously optimize customer service quality and service response efficiency. Fourth, we use platform access data to maintain the normal operation of the website, repair system faults, prevent network security risks, and ensure the stable operation of the e-commerce platform system. We will not use user information for commercial promotion unrelated to platform beauty products, nor will we conduct big data harvesting and illegal use of user information beyond the service scope.

4. Information Storage & Security Protection

All user personal information collected by the platform is stored in encrypted and secure professional server systems, with perfect information security protection mechanisms. We adopt advanced data encryption technology to encrypt and protect user sensitive information such as payment information and address information, preventing information cracking, stealing, and tampering. The platform has set up special data management personnel and strict data access permission mechanisms. Only authorized professional operation and maintenance personnel can access user data, and all data access behaviors will be recorded in real time to form a traceable operation log.
In terms of information storage cycle, we only retain user information within the time required for service operation and legal compliance. After the completion of order transactions and the expiration of the after-sales service cycle, we will regularly clean up redundant user data in accordance with system rules. For long-term inactive user account information, we will carry out encryption protection and regular sorting processing. We have established a complete network security defense system to resist hacker attacks, data leakage, and other network security risks, and fully guarantee the security and confidentiality of user personal information.

5. Information Sharing & Disclosure Rules

We promise not to sell, rent, or trade user personal information to any third-party commercial institutions and individuals without the explicit consent of users. Under the premise of abiding by privacy protection laws and regulations, the platform may share user information with cooperative service institutions necessary for e-commerce operation, including logistics and distribution service providers, payment service providers, and platform system maintenance service providers. The shared information is only limited to the minimum information required to complete order delivery and payment settlement, and the cooperative institutions are required to sign strict privacy confidentiality agreements.
We will take the initiative to disclose user information only in the following legitimate scenarios: in accordance with the mandatory requirements of legal provisions and official judicial institutions; to protect the legitimate rights and interests of the platform and users in case of platform rule violations and illegal behaviors; to solve user safety accidents and emergency service needs. All information disclosure behaviors will be based on legal compliance, and no arbitrary disclosure of user private information will occur. We will supervise the information management behaviors of cooperative institutions to ensure that user privacy information is not leaked or improperly used.

6. User Privacy Rights & Update Mechanism

All platform users enjoy complete personal privacy rights, including information query right, modification right, deletion right, and withdrawal of authorization right. Users can log in to the personal account center at any time to query, modify, and update personal registration information, shipping address information, and account basic information. For unnecessary personal information, users can apply for deletion through the background operation or customer service channel. Users also have the right to withdraw the authorization of platform information collection at any time, and we will stop the corresponding information collection and use behaviors immediately after receiving the withdrawal application.
We will regularly update and optimize the Privacy Policy according to the adjustment of platform operation rules and the update of international privacy protection laws and regulations. After the policy is updated, we will publish the latest version on the platform website in a timely manner, and the updated policy will take effect automatically after publication. Users’ continued use of platform shopping services will be deemed as recognition and acceptance of the latest Privacy Policy. We encourage users to check the policy content regularly to ensure full understanding of their privacy rights and protection rules.

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